Design and Manufacturing of a 9-Color Display Solution for the Food Industry

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This corrugated snack cake display was developed by Stronghaven Inc. for use in convenience store sales, with the aim to create a display to draw customers in. To achieve that goal, this new design positioned the product higher, and utilizing our nine-color capabilities we added graphics to attract attention and appeal to customers. Displays were pre-built in our fulfillment facility, thereby greatly reducing pack-out time at the manufacturers.

The product was constructed of sturdy corrugated materials with bright colors and a high gloss finish on high-holdout liners. We designed the display to protect the product during shipping as well as in the store, as our customer's standards required, and worked around the actual client-supplied product. All displays were delivered to manufacturing facilities in three states.

Flowers Floor Unit
Flowers Floor Unit

Within the first three months after introducing this display, the product it showcased outsold its previous twelve months' sales. New accounts were landed, and our client expanded the display style into their other brands, which also grew in sales.

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Design and Manufacturing of a 9-Color Display Solution Project Highlights

Product Description This corrugated display is used within convenience stores for the sale of snack cakes. Our aim was to create a display to draw customers to it.
Capabilities Applied/Processes
Redesign
  • Design created by CAD program Artios
  • New Design Positioned Product Higher Visually
  • Added Graphics That Were Colorful and Attracted Attention
  • Prototypes, and Graphic Rendering Was Submitted
Flexographic Printing
  • Utilizing 9 Color System w/ In-Line Die Cutting
Erection
  • Displays were Pre-Erected in Our Fulfillment Facility
  • This Greatly Reduce Pack-Out Time at the Manufacturers
  • This Display was Joined on our Pacific Poly-Joiner
Equipment Used to Manufacture Part 9-Color Die-Cutter
then joined on the Poly-Joiner
Overall Part Size Floor standing display
Material Used Corrugated
Material Finish Flexographic Printed Graphics on High-Holdout liner
In process testing/inspection performed Trial Shipments and Field Testing Were Performed
Industry for Use Food Retail snack food / convenience store
Delivery Locations Delivered to Manufacturing Facilities in 3-states
Standards Met Customer supplied actual product for display development. Display had to protect during shipment as well as display product effectively to draw the customer's eye.

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